Channel 4 Xmas

After the huge success of Fred & Eric's first competition spot for Channel 4 in summer 2012, we were really chuffed when asked to create a Christmas style follow up. Never ones to sit back on our laurels (or our Promax Awards) we decided to take it a step further and create a working miniature conveyor belt to showcase the prizes available.

Keeping the handmade style and charm of the first spot, everything was created out of cardboard and paper, then shot it one take. This time we even managed to beat our record and get it done on number 34!! We're already thinking about what we could do for the next one...

Behind the scenes

  • Produced and directed by Fred & Eric for Channel 4 / 4Creative
  • Design and Direction: Maggie Rogers
  • Producer: Jamie Pigram
  • Assistant Producer: Sarah Killeen
  • Runner: Amy Newbury
  • Set Operators: Andrew Meredith, Lee Cooper, Robin Church, Mateusz
  • Napieralski, Amy Newbury, Chris Anderson, Jamie Pigram, Sarah Killeen and Richard Martin.
  • Model Maker: Richard Martin
  • Conveyer Belt: Gee Staughton & Joe Kirton @
  • DOP: Marcus Domleo
  • Camera Assist / DIT: David Litchfield
  • Gaffer: Craig Davis
  • Post: Ryan Brotherston
  • Lighting Hire: Panalux
  • Shot at Duck Lane Studios