"What is an Innotab?" I hear you ask. In this commercial commissioned by Nickelodeon, Fred & Eric set out to answer that very question. Using hand-drawn illustrations which are playfully flicked into the device by a child's hand, the Innotab's world is brought to life.

An overall stop-frame feel gives the spot a friendly tone as illustrations and technology are combined.

  • Design and Direction: Maggie Rogers at Fred & Eric
  • Produced by Sarah Killeen and Jamie Pigram at Fred & Eric
  • DOP: Jonah Maddox
  • Lighting Hire: Panalux
  • Hand Model: Maisie Williams