Fred & Eric were commissioned by international media planning and buying agency Mindshare, to visualise their new communications philosophy - Storytelling.

Using a combination of kinetic typography, illustrations, and paper textures, we showcased the philosophy behind Mindshare's Storytelling in an engaging and fun animation. The design created a balance between corporate and creative, producing a colourful sequence to bring the words and story to life.

  • Design & Direction: Maggie Rogers
  • Produced by Sarah Killeen and Jamie Pigram at Fred & Eric
  • Animation: Andy Martin
  • Produced by Sarah Killeen
  • Wise Buddah: Sound Effects & Mix