Robin Hood Tax

Fred & Eric were commissioned by VCCP to make this fun handmade commercial for their client Southern Railways.

Designed to advertise a free children's activity pack which was given away on the trains. My design includes Southern Train's character Loco Tolido, who I incorporated onto my design concept.

Alongside a top team of paper engineers, we got busy crafting a handmade paper-cut jungle and activity book, which was brought to life using stop-frame animation.

  • Design and Direction: Maggie Rogers
  • Produced by Sarah Killeen and Jamie Pigram at Fred & Eric
  • Andy Martin: After Effects Animation
  • Veranda McNally: Stop-frame Animation
  • Matthew Day: DOP
  • Tom Ashton-Booth & Laura Hopewell: Model Makers
  • Grand Central: SFX
  • Shot at Clapham Road Studios