Save The Children

Created at Fred & Eric, this animation for Save the Children's vaccine campaign called on world leaders to help save 4 million lives in 4 hours. The animation ran in the build up to the GAVI global vaccines summit, June 2011.

We were briefed to design and create an animation to highlight the critical facts in an urgent call to action for the campaign. The combination of illustration, stop-frame animation, video footage and After Effects animation was used to create a tactile piece; a stirring call to action as time before the summit ticked down.

Behind the scenes

  • Design and Direction: Maggie Rogers
  • Produced by Jamie Pigram and Sarah Killeen at Fred & Eric
  • Laura Hulme: After Effects Animation
  • Andy Martin: After Effects Animation
  • Susie Jones: Stop-frame Animation
  • Andrew Meredith: Lighting & Camera
  • Erwin Schulz: Digital Artworking
  • Paul Mottram: Music
  • Ben Ash: Music Mix