Fortisbank

These two commercials were created for Fortis Bank, Amsterdam. I was briefed to create a warm and charming creative to introduce the bank's new products in a friendly way.

The 30 and 10 second spots are both set in a cream, textured environment. Both creatives feature a hand that gently slides, places and moves elements into shot to create one continuous sequence.

We shot all of the characters and props at a stop-frame shoot in front of a green screen. When shooting the hand we used specially designed tracking markers for each different prop to achieve realistic movement when it came to compositing.

  • Design & Direction by Maggie Rogers
  • Production Company; Mr & Mrs Smith
  • Client: Grey Amsterdam for Fortis Bank
  • Producer: Giles Skillicorn
  • Shoot Production Manager: Dominika Wosik
  • Animation: Neil Grunshaw
  • Stop-frame Animation & DTI Camera Tech: Susie Jones
  • DOP: Michael Wood
  • 1st AD: Matt Clyde
  • Gaffer: Dan Thomas
  • Electrician: Alistair Bury
  • Art Department: Tom Wales
  • Hair & Make-up: Louise Hinton
  • Wardrobe Stylist: Nadya Lubrani
  • Runner: Ed Holmes
  • Teenage Daughter: Naomi Scott
  • Baby: Maisie Prigg
  • Hand Model: Marc Ellis
  • Studio: The Studio, Battersea
  • Camera Equipment: Calumet